Bacardi Safety Video Shoot – Behind the Scenes

August 2021

Bacardi Limited is one of the largest privately held, family-owned spirits companies in the world. Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 and family-owned for seven generations, Bacardi Limited employs more than 7,000 people with sales in approximately 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

Bacardi partnered with Craimark Studios to produce an updated safety video for all visitors to the Bacardi Bottling Plant in Jacksonville, Florida. This was a multi-day shoot, taking place in various locations through-out Bacardi’s Jacksonville locations. A variety of multilingual Bacardi “Primos” (Spanish for cousin) took part in this video shoot, narrating and instructing safety guidelines through out the video.